Our Services

Sell Now, or Build Value First? Two ways I help California business owners.

Some owners are ready to sell. Others want to lift value before going to market. Here is how the two paths compare, and how to tell which one is yours.

Compare the Two Paths

Which Path Fits You?

The difference comes down to where you are today, and how much time you have.

When you're readySell Your Business
When you have timeBuild Value First
Who it's for
You've decided to exit, now or within about a year.
You're one to three years out, or still deciding, and want a stronger number.
The trigger
"I'm ready to sell."
"I've got time."
Timeline
A confidential sale process, usually 6 to 9 months.
A 12 to 24 month roadmap, sometimes longer.
What I do
Prepare, value, and position the company, run a discreet process, manage buyers, negotiate, and close.
Score the business across the eight value dimensions, find the gaps, build a sequenced plan, and work it with you.
What you get
The right buyer, at the right price, terms, and fit.
A higher, more defensible valuation and a more transferable business.
How I'm paid
A success fee at close. I'm paid when you are.
A modest retainer plus a success fee tied to the outcome.
The outcome
A clean exit at full value.
A business worth more, and ready to sell well.

Specific terms depend on your business and are agreed in writing before any work begins. No surprises.

Know your path? Start there. Not sure yet? A Value Boost Discovery shows you where you stand.

How the Two Connect

Wherever you start, you can move when the time is right.

I stay with you from the first conversation through closing, whether you build value first or sell now. And I'll give you a candid assessment of which path fits, even if that means waiting.

A Quieter Note

The Part Owners Often Carry Alone

There is rarely an obvious place to talk candidly. For many owners, there is no natural setting to discuss timing, value, succession, or what the next chapter could look like. Those conversations often start years before a transaction.

A useful first conversation is not about forcing a decision. It is about understanding where you are, what options you have, and what would make the business stronger if you have time to act.

Common Questions

Sell Now or Build Value First

Should I sell now or build value first?

If you want or need to exit within about a year, selling now is usually right. If you have one to three years and want a stronger number, building value first almost always pays for itself. A Value Boost Discovery makes the call clear in about 90 minutes.

How long does each path take?

A confidential sale process typically runs 6 to 9 months. A build-value engagement usually runs 12 to 24 months, sometimes longer, depending on the gaps we find and how fast we close them.

What does it cost to work with you?

Sell-side work is a success fee paid at close, so I'm paid when you are. Build Value is a modest retainer plus a success fee tied to the outcome. Specific terms depend on your business and are agreed in writing before any work begins.

Can I start with one path and move to the other?

Yes. Many owners start with Build Value and move into a sale once the business is ready. You keep the same advisor throughout, so nothing is relearned or handed off.

Do you only work with businesses of a certain size?

I work with California business owners across a range of sizes and industries. The best way to know if we're a fit is a short, candid first conversation. If I think waiting makes more sense than selling, I'll tell you that.

Start the Conversation

Candid from the first conversation. Confidential throughout.

A straight conversation about where you are, and what makes sense next.