Former business owner and trusted advisor to California owners. I help companies build value before a sale and sell well at market.
First call is candid and free.
Wherever you are, the first conversation is candid, confidential, and free.
You've built a valuable company. Now, the outcome comes down to three things: maximum price, clean structure, and total confidentiality. I run your sale process personally. No handoffs, no junior brokers, and no leaks. The advisor you meet today is the one who closes your deal.
Schedule a Confidential CallThat's an advantage. The value buyers pay for is built years before a sale. A Value Boost Discovery identifies clear opportunities to increase company value over the next 12–24 months.
Explore a Value BoostI have built, operated, and exited a business myself, so I understand the seller's side of the table.
I stay directly involved from first conversation to closing, as your single point of accountability.
I help owners strengthen value before going to market, not after buyers uncover issues.
I pressure-test value the way sophisticated buyers will, so your positioning can stand up in diligence and negotiation.
I bring in vetted attorneys, CPAs, bookkeepers, fractional leaders, and operating specialists when needed to protect you and support the deal.
Buyers judge the same eight things, whether you sell next quarter or in five years. Owners can usually name two. Buyers price all eight. Click any dimension to see what's behind it.
These eight dimensions are universal. They apply to every business I work with, regardless of industry. The same framework holds whether you're selling next quarter or building toward a sale in five years. The scope and timeline change. The dimensions don't. On top of these, every industry has its own value drivers, and in the Discovery I map yours onto your specific business and tell you, in dollars, what they're worth.
Krea was born from one of the most uncertain moments of my entrepreneurial journey: selling my own business.
Like many owners, I had spent years building something that represented far more than financial value. During the sale process, I often found myself thinking:
"I wish I had someone like me to help navigate this."
Not just someone to manage a transaction, but someone who understood what was truly at stake. That experience led me to found Krea Business Advisory.
Today, from my base in Pleasanton, I help business owners across the Bay Area and California build value, prepare for transition, and achieve successful exits. When you work with Krea, you work directly with me.
Direct: 510-509-5966 · murali@kreabusiness.com
"Murali Barathi was exceptional in guiding us through the sale of our business. His professionalism, expertise, and dedication made all the difference. He tackled every challenge with tireless effort and was the perfect choice to represent our sale."
Alan Wagner & Lenna Jordan CEO and President, Nisene Technologies
"We could not have done it without you. Thanks for being our partner and taking us through the finish line."
Jon Nakagawa Owner, electronic data logger company
"Murali's valuation guidance was incredibly helpful. He broke down the valuation drivers in a way that made sense and used a multi-method approach that made us much more confident heading into buyer negotiations."
Diane N. Owner, electronic sensor company
"Murali is very meticulous and has worked tirelessly to help me through the whole process. Thank you for helping me realize my dream."
PCB Company Owner Anonymized, electronics manufacturing
A few of the companies I've taken through a successful sale. The full track record is on the About page.
Selected engagements led by Murali, including transactions completed at a prior firm.
Memberships & Credentials
A straight conversation about where you are, and what makes sense next.