Team

CEO

Murali Barathi, founder of Krea, brings extensive experience in strategizing and leading organizations through change and growth. He specializes in helping start-ups and mid-market companies make successful exits and grow through acquisitions. Murali excels in uncovering opportunities, de-risking businesses, identifying the right buyers, structuring deals, and maximizing sale proceeds. He has an engineering degree and a Master’s in International Relations from Tufts University. Murali is a CEPA-certified Exit Planning Advisor. His breadth of expertise and professional approach make him a trusted partner for his clients.

M&A Advisor

Sudarsan Pattabiraman is a seasoned M&A Advisor with 20+ years of experience in business strategy, transformation, and exit planning. He has advised leaders in Biotech, Pharma, Medical Devices, Chemicals, Food & Beverage, and Construction, helping businesses scale, de-risk, and maximize value. An entrepreneur at heart, Sudarsan built and exited a real estate tech startup and has guided founders through growth and exits.

A Certified Exit Planning Advisor (CEPA), he specializes in structuring deals, identifying the right buyers, and ensuring seamless ownership transitions. A PMI Certified Agile Practitioner, he has led multi-million-dollar projects with diverse teams. He holds an MBA in International Business and dual Engineering bachelor’s in Chemical Engineering & IT. As a licensed real estate broker, he helps clients optimize property investments. Outside work, he enjoys Cricket, Golf, and community service.